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Pillars

By on Mar 24, 2015 in Blog | 0 comments

A ‘Pillar’ is defined as a tall vertical structure of stone, wood, or metal, used as a support for a building, or as an ornament or monument. As marketeers it is important to remember pillars are as key to our content development strategy as they are in supporting buildings. If we neglect developing strong pillars to build our content calendars around, we risk not delivering of a strong cohesive message to our target audience. So how do I build a strong structure for my content? Firstly ask yourself the following questions: 1) Who do we exist to serve? 2) Why should people care about this content? 3) Is this tell a story people can relate to? If you can’t answer any of these questions, your content castle is laying in ruins. So how do we go about building content pillars? Once you have answered the questions above start thinking about how can you tell your story in a...

New clients in the environmental and vegan food space

By on Dec 10, 2014 in Blog | 0 comments

We are delighted to announce that we are now working with two great organisations in Friends of the Earth and Zest plant-based food consulting. Zest plant-based food consulting Zest work helping food developers and retailers create and deliver high quality, desirable, vegan products to the marketplace. We recently published an article on the Guardian exploring the rise in plant-based food consultants featuring Zest and the article has received over 7700 social media shares to date. friends of the earth We are working with Friends of the Earth on their campaign to stop fracking in Lancashire. We will be assisting them in their online and offline campaign to get the Lancashire County Council to say no to fracking. The decision on whether fracking goes ahead in Lancashire really represents a watershed moment in the overall fight to stop such an environmentally and socially destructive...

Interesting Things

By on Oct 27, 2014 in Blog | 0 comments

As the clocks have gone back it feels like a good time to show you a few of the projects we have been working on recently. The Future We have been getting involved in some environmental campaigning with our friends at The Future. Who are The Future? Well, we are put simply a collection of creative souls, who care deeply about protecting the wonderment of our planet for future generations. On the 23rd September we came together in London, Berlin, NYC, Sydney to use creative practice as a form of protest against the inability of politicians and big business to tackle climate change. We did this through yoga, freerunning, running, meditation and dance to mark the event of the UN Climate Summit in New York. Take a look at the fantastic video below to see what we got up to in London. Vegan Times Are Coming Our Director Damien regularly writes for the Huffington Post and the Guardian. Last...

The Future

By on Jul 25, 2014 in Blog | 0 comments

Well this week has been varied… On Monday we joined the brilliant climate change campaign The Future in opposing the expansion of London City Airport. We think expanding this airport is a seriously bad idea and actually we would ideally like to see it close as Damien explains in this Huffington Post article and the video below. We have also agreed to work on a really exciting campaign with a new client in the animal rights space. We will tell you more about this in the coming weeks. We are super keen to work with anyone online who is passionate about animal rights, tackling climate change and creating a healthier society on this one. If that is you get in touch by email at: hello@thepeoplelikeyou.org We also and the pleasure of meeting up with a couple of people doing some really interesting stuff. Namely our friend Rachel Beer, who has done many interesting things over the years...

Embracing the journey

By on Jul 11, 2014 in Blog | 3 comments

I write this from the viewpoint of my favourite Vegan cafe in London. The weather outside is grey and the beautiful bay windows that adorn the cafe are firmly shut. I just realised that we’re over halfway through the summer… This summer I am yet to: Swim in an open water lake Walk on a beach Cycle over 50 miles in one day I find myself regularly fighting a losing battle with time. He is much faster than I and has an uncanny knack of always getting the his destination. This has led me to recently wonder if the destination is all it is cracked up to be. Vegan ultra endurance athlete Rich Roll has recently been writing and talking about life hacking. He is encouraging us to embrace the journey and focus less on quickly getting to the destination. When I reflect on my recently life experiences the most exhilarating ones have been impromptu. They have been simple things like...

Do something powerful today by sharing the Plan UK #FGMrose film

By on Jun 24, 2014 in Blog | 0 comments

Recently we started working with Plan UK on their Because I am a Girl campaign to bring to an end the practice of female genital mutilation. Last week Plan UK released the #FGMrose film on YouTube- receiving 28,000 views to date. Please watch the film and share with your networks, we think you will agree it is a powerful piece of content in aid of a great cause. More information about female genital mutilation  Every year, millions of girls across the world are at risk of FGM – Female Genital Mutilation. Also known as female genital cutting, it’s a practice dating back thousands of years, which involves the full or partial removal of a girl’s external private parts.  It is mostly carried out on young girls, sometime between infancy and age 15, but has no medical or hygienic justification.  It’s practised for a variety of complex cultural reasons including beliefs that it helps to...